Since its founding in 2014, KOHO has grown to be one of Canada’s leading fintech providers. In a play to expand their market and introduce their brand to a broader audience, they partnered with the NBA to sponsor the 2024 Playoffs and Finals. KOHO enlisted Ways & Means to develop a campaign that communicated their value propositions and brand pillars to this particular audience.
Out strategic approach was inspired by a positioning insight the brand had identified: contemporary Canadians have access to support and expertise for most important aspect of their lives: doctors for their health, gym classes for fitness, therapists for their minds… but when it comes to finances, they’re left to figure it out on their own. We took this insight and ran with it to create Coach KOHO.
We scripted a suite of deliverables, anchored by a hero broadcast :30, for which we enlisted director Eva Michon and shot in Toronto. We expanded on the character in assets for TikTok and other social channels as well as still photography.
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Out strategic approach was inspired by a positioning insight the brand had identified: contemporary Canadians have access to support and expertise for most important aspect of their lives: doctors for their health, gym classes for fitness, therapists for their minds… but when it comes to finances, they’re left to figure it out on their own. We took this insight and ran with it to create Coach KOHO.
We scripted a suite of deliverables, anchored by a hero broadcast :30, for which we enlisted director Eva Michon and shot in Toronto. We expanded on the character in assets for TikTok and other social channels as well as still photography.
